Google Analytics is one of the most important tools for digital marketers today. In the era of digital transformation, every business is building a website to establish their presence online. But to make the most out of website, it is crucial for every business to have digital strategy and plan with proper analysis. Using Google Analytics, you can measure several aspects of your site in real-time.
Importance of Google Analytics
The usage of Google Analytics is growing rapidly over the years. As per a report, there are 27,725,874 live websites that use Google Analytics. More and more digital marketers are realizing the importance of Google Analytics.
After building a website, every business invests in organic search, paid search, social media, search engine optimization (SEO), backlinks, and direct traffic. If you don’t analyze these aspects of your site, then you can’t understand what is going right for you and what isn’t. Hence, it is important for you to use Google Analytics.
The proper utilization of analytics can help you know if your social media strategy is working as expected, what is the performance of paid campaigns, whether your blog is generating enough traffic, and what needs to be improved to optimize landing pages.
You can analyze the way people find your website, the way those people navigate on site, and which webpages or blogs turn them into customers. Simply said, Google Analytics allows you to track pageviews, visits, bounce rate, conversion rate, geographical locations, etc.
Most important metrics in Google Analytics that every business should track:
- New or unique visitor conversion
- Sources of incoming traffic
- Interactions per visit
- Value per visit
- Bounce rate
- Page views
- Average Session duration
- Exit pages
Adding Google Analytics to WHMCS
WHMCS is an automation platform for web hosting companies, that allows them to handle customer signup, provisioning, management, support and more. It is a leading web host billing automation platform that make management of web hosting business faster, easier, and more efficient.
If you are looking to integrate Google Analytics into WHMCS, then follow the steps below.
- Log in to your WHMCS account.
- Navigate to Setup and select Addon Modules.
- You will see Google Analytics module and a green button for activation. Click Activate.
- Now, visit your Google Analytics account and copy your Tracking ID.
- After copying the tracking ID, visit your WHMCS panel and paste it where requested.
- Click Save Changes.
You are now done with adding Google Analytics to WHMCS and get all the data analytics.
Suggested reading: How to enable Invisible reCAPTCHA in WHMCS?
We hope this article helps you in adding Google Analytics to WHMCS and make the most out of it.
If you have any query, feel free to let us know via the comments section below.