Analyzing Traffic as well as E-Commerce Transactions on your SuperSite 2 and PartnerSite via Google Analytics

Every business needs analytics to measure success. If success is not measured, you won’t know if you have reached your destination or you are only halfway there. It is not enough just to know the number of visitors who are visiting your SuperSite 2 or PartnerSite. If you want to make your website better, analyzing the traffic to your site is a crucial step. Google Analytics is a web analytics tool that you can use to track and analyze the performance of your website.

Google Analytics tracks a wide range of data about your website and site visitors. This data includes:

• How users get onto your website.
• How users interact with your website content.
• The characteristics of your website’s audience.
• How many of your website visitors convert into potential customers?

Analysing Traffic on your SuperSite 2 and PartnerSite via Google Analytics has the following benefits:

1. It helps you evaluate your SuperSite 2 and PartnerSite performance on search engines.
2. It will help you make better decisions based on the statistics and trends. It will save you from guesswork, gambling and hoping. You can make your moves with great accuracy and efficiency.
3. When you see the trends, you will be able to respond to important events quickly and precisely. It helps you list out relevant products and provide more services.
4. It will give you a clear idea of which pages of your site the visitors navigate through. You will be able to view your visitor’s path.
5. By analyzing the traffic, you will be able to categorize your visitors through the geographic location. This will make your work easier.
6. Traffic analysis allows you to track the e-commerce transactions through your SuperSite 2 and PartnerSite.
7. When you see the commercial campaigns, you will be able to know what people are searching for. You can discover peoples’ choices and make an offer matching their desires and intent. This will help you control your budget.
8. Analysis through Google Analytics opens up your perspectives. It will give you plenty of ideas to improve and grow your business by planning your strategy based on the analytics data and stay ahead of your competitors.

What is Google Analytics?

Google Analytics is a software that gives you essential information about your website by reporting website traffic. It is a reporting software which gives you details about how people got to know about your site and how they explored it. It also gives an idea of how you can enhance the visitor experience. It is a powerful tracking software that can be used by website owners to get in-depth reports about all the aspects of a website. Google Analytics has advanced features that can help the site owners to identify trends and patterns in how visitors engage with their websites. These features enable data collection, analysis, monitoring, visualization, reporting and integration with other applications.

How to Integrate Google Analytics Tracking Code your SuperSite 2 / PartnerSite:

1. Login to your SuperSite 2 / PartnerSite Admin Area
2. Under “My Languages” section for SuperSite 2 or “My Language PartnerSites” section for PartnerSite
3. Click on the “Manage Site” button which is beside each Language SuperSite 2 / PartnerSite.
4. Then click on the “Edit Content” button.
5. At the bottom of the page, click on the “Edit” link beside the Root.html file.
6. Now copy and paste the following Google Analytics tracking code, in the Your “Content” textbox immediately before the closing tag.
7. Click on the “Save Changes” button.

NOTE: In the above script

• XXXXX-X: Represents the Google Analytics Account number. This number needs to be replaced with your “Account number”. It can be obtained by generating the tracking code from within your Google Analytics control panel.
• If you are using an older version of Google Analytics, you need to upgrade to the latest version of Universal Analytics in order to use the above code.
• For Support related to Google Analytics, you will need to contact Google directly.
• If you have enabled multiple Languages for your SuperSite 2 / PartnerSite, you would have to repeat the above-mentioned process for each of these.

Conclusion:

Google Analytics fine-tune your website by allowing you to enhance the performance of your website, tracking your visitors, compare the outcomes of individual campaigns, and generating potential business leads. It accelerates search engine optimization and is undeniably the most powerful digital marketing tool.

The most important aspect of Google Analytics is tracking website traffic with the previous day’s traffic. It is best to compare the present day’s traffic with the previous day’s or previous week’s traffic. This comparison lets you know whether your campaigns are successful and whether there were demand surges on particular days.

If you are getting lesser page views than expected, then it is an indication that you need to improve your website navigation. On the other hand, if you see a lot of users returning to your website but there are only a few conversations, it indicates that you need to consider remarketing with tools like Google ads or Facebook ads.

You can better track your goals and conversions by setting up Google Analytics for your business. All you have to do is to get started with Google Analytics.

You can also add Google Analytics 4 to WHMCS and integrate Google Analytics in WHMCS . Give it a go!